Founder Playbook
Onboarding
“We get your name and then we'll just go and ask you a series of questions — like why you want to use a fitness app, we ask you about your experience.”
Onboarding doubles as a personalization quiz — every answer feeds the AI engine
The first-run flow is a guided questionnaire covering goals, experience level, training frequency, and equipment. Each answer feeds the AI workout engine, so onboarding itself becomes the value proposition that justifies the paywall waiting at the end.
J
Julian
Gravl$440K/month
Starter Story
How I Built It: $400K/Month Mobile App (Gravl)· 9:43