“If you picture it, it's really those apps that were the titles. So the apps that were called Flashlight App or the apps that were called QR Code Scanner — really trying to maximize that ASO.”

Naming the app after the keyword — the old ASO playbook still teaches a lesson

When Peleg describes Blue Throne 1.0's flashlight/QR-scanner portfolio era, the through-line is brutally on-the-nose naming for App Store keyword capture. A historical reminder that the cheapest organic acquisition channel for years was just putting the search term in the title — and modern ASO still rewards apps that align name, subtitle, and keywords with what people actually type.