“we ended up creating SEO pieces at the top middle as well as the bottom of the funnel and in practice what that meant in the bottom of funnel is detailed comparison pages pitting Super Demo against our competitors and when I mean competitors I mean every competitor that you can find in your space because that's the easiest way to piggyback off of their traffic”

Create comparison pages against every competitor to piggyback their search traffic

Comparison pages capture buyers already in evaluation mode — the highest-intent traffic available. By targeting every discoverable competitor, Super Demo established early search rankings and LLM citations without waiting to build domain authority, since each page inherits relevance from the competitor's established brand.