“our twist here was instead of back then when we built these tools we didn't have cloud code we made our entire product experience ungated so people didn't have to sign up for an account or set up a free trial they could access certain areas or sections of our product that would let people take screenshots or create tutorials the end result here customers would land on the page and quickly find value”

Ungated free tools drive 20% of traffic and convert 15–20% into signups

Super Demo built adjacent free tools (screenshots, SOPs) with zero signup friction, letting visitors experience core product value immediately. The measurable result: those tools now drive roughly 20% of all traffic and convert 15–20% of visitors into registered users — making frictionless access the most efficient top-of-funnel move.