“I went to Ahrefs, found this keyword, saw it has search volume but no difficulty, so I put this as the H1 — this is the main keyword that Google will index. Once we launched our actual website for Setter, within a week we ranked on page one on Google and now ranked number one worldwide for this keyword.”

Zero-difficulty keyword as the sole H1 delivers page-one ranking in a week

Rather than targeting competitive terms, Joseph searched Ahrefs for keywords with real search volume but negligible SEO difficulty and made that phrase his landing page's sole H1. The minimal-copy page ranked on page one within a week of the real product launch.