“Over the course of maybe two or three months with maybe 10 experiments I was able to increase the conversion rate from 0.5% all the way up to 8% just by optimizing the onboarding and paywall. Suddenly growth skyrocketed, going from around $8K a month to over $30,000.”

AB-tested paywalls took conversion 0.5% → 8% and revenue $8K → $30K in 2-3 months

Roughly 10 paywall and onboarding A/B tests over 2-3 months lifted paid conversion 16x on the same traffic, pushing revenue from $8K/mo to $30K+/mo. The unlock was treating the paywall — not the product itself — as the highest-leverage experimentation surface and letting event-analytics data, not opinion, decide each variant.