“Within a few seconds that customer would get a text message letting them know they're on the wait list there's a link in that text message that they tap they'll see their wait time they don't need to download any app.”

Remove Every End-User Friction Step Yelp Forced On Them — SMS Link, No App, No Signup

Joe's whole product idea came from being forced to sign up for Yelp just to check his wait time. So Weightley's diners get an SMS link that shows wait time instantly with zero signup and no app install. Removing the onboarding friction that killed the incumbent experience is what made the diner side viable.