“when it comes to SEO set of things as well I'll often use it at the beginning as an outline to be like to tell me what is the things that like is the most common advice on this topic um so I know what I have to include but it also tells me it's like okay this is the most common stuff this is going to be copycat content where do I what are some additional things that I can add that are originality nuggets”

Use AI to surface SEO originality nuggets, not to write the article

Feed AI the topic to map out the 20 things everyone already says — that's the table-stakes baseline. Then deliberately add original angles on top so the piece doesn't just rank, it converts and builds trust instead of regurgitating Google's existing index.