“I hired someone who has been in EA for 10 years to make me a training course and then we just hired three people”

Hire a 10-Year Expert to Build Your Training Program Before You Scale

Before signing a single paying client, Ian invested in a professional training curriculum built by a seasoned executive assistant. This meant product quality was consistent from cohort one, not improvised after complaints arrived. Systematizing onboarding this early prevented the 'knowledge in someone's head' bottleneck he later identified as the company's hardest scaling problem.