“I told people, at any point in time you can ask for your money back. I'm going to deliver this product to you in 60 days, and after that you'll have 2 weeks to continue trying it and ask for your money back.”

A 60-day money-back guarantee removes the cash-up-front risk for pre-sale buyers

Pre-sale buyers were promised the product within 60 days plus a two-week trial window, with a full refund available at any point. This security blanket gave first-time buyers in an unfamiliar brand the confidence to commit cash up front.