“we removed um that like bypassing button and people just had to start a seven day free trial and that's where we we started to see tons of growth”

Hard paywall with no bypass converts better than soft paywall with a "maybe later" button

Burner ran a seven-day free trial soft paywall with a bypass option, then removed the escape hatch entirely. Revenue grew significantly after the switch because urgency and commitment are front-loaded: users who were not ready to commit at all were churning anyway. Counter-intuitively, forcing a decision creates better-quality cohorts.