“most trial starts occur within the first 24 hours...70 plus% on average...most of your effort should be focused on that very first user experience...you have the maximum user intent they just downloaded your app this problem is acute to them at that moment”

70%+ of Trial Starts Happen in the First 24 Hours — First Session Is Everything

RevenueCat data across tens of millions of subscriptions confirms: most people decide whether to start a trial within the first 24 hours of downloading an app, and the majority never open it a second time. The moment of download is peak intent. Any strategy that delays the trial ask — waiting for a milestone, a day four alert, or a second session — sacrifices the overwhelming majority of potential conversions.