“We use the App Store custom product URLs and we actually measure how many leads we get from YouTube versus... a different URL for Instagram, for YouTube, for Facebook, for our website, and then we can see and attribute revenue directly to that.”

Custom App Store product URLs finally unlocked per-channel revenue attribution

After eight years of mostly-unattributed content, the recent unlock was App Store Custom Product Pages with channel-specific URLs — finally producing per-channel revenue attribution. Most subscription apps doing content marketing are still flying blind here; this is a low-effort instrumentation win that retroactively justifies (or kills) channels.