“a habit tracker like Sebastian's that we had chatted with a few months ago that ranks well in ASO so iOS uh app store optimization.”

Use App Store Optimization as a Sustainable Moat Alongside Paid Channels

After the interview, host Pat Walls frames two winning strategies for crowded app categories: viral social media content (Evan's approach) or strong App Store Optimization. He presents ASO as a distinct, sustainable moat — a different growth vector that compounds organically and works independently of influencer spend.