“I made the app free and this way you can get more installs and of course more installs then convert to more reviews and of course it drives more revenue then and it helps you know to improve your product further because you get all of this feedback”

Use Free Installs to Build a Reviews Flywheel That Drives Organic Revenue

When Kaching Bundles had zero reviews and sat at the bottom of Shopify app store listings, Ericas manually reached out to clients, friends, and community members and offered the app for free. The logic was a deliberate chain reaction: free installs produce reviews, reviews drive organic ranking, ranking drives revenue. This free-first onboarding approach seeded the flywheel that eventually scaled to $400K MRR.