“I introduced a gamified bonus system to our customer support team and right now we're tracking who gets more reviews We have the monthly leaderboard and we have all of these different raffles and actually my favorite bonus is a persuader of the month and what we do is we basically calculate the conversion rate of how many times you ask for a review and how many reviews you get”

Gamify Customer Support With Leaderboards to Drive Five-Star Review Conversion

With 95% of reviews coming from customer support interactions, Ericas built a leaderboard and raffle system that treats review conversion rate as a tracked KPI per agent. This turns every resolved support ticket into a ranking opportunity on the Shopify App Store. The system incentivizes agents financially while directly feeding the algorithmic signals that drive organic discovery.