“Every one of my clients is looking at some sort of web subscription offering. Those are getting better and better. There's a bunch of names thinking about how do we offer a web subscription tool that provides the same features that the App Store does — at a 5–7% commission rate versus 30%.”

Web subscriptions at 5–7% commission vs. 30% App Store — every client is now testing this

The commission delta between App Store (30%) and modern merchant-of-record web payment stacks (5–7%) is now large enough that every serious CSS company is running web subscription experiments. Crowley sees the shift accelerating: consumers are already being trained to take a small discount, click a web link, and return to the app. The tools are maturing rapidly as Stripe and others build out merchant-of-record products.