“You need to package you know the business as an asset someone else can run The most important thing buyers want to want to know are error gross margins average revenue per user lifetime value customer acquisition cost turn rate So these are all key values and you should always work on getting the best as possible here”

Package The App As A Turn-Key Asset Optimised For Six Buyer-Underwritten Metrics

When prepping for sale Dom optimizes six specific metrics buyers underwrite against: MRR, gross margin, ARPU, LTV, CAC, and churn. He also packages the business so a stranger can run it day-one — which is what unlocked multiples like Subgen's ~3x ARR exit after only three months of operation.