Founder Playbook · Starter Story
7 tactics from Dom
I Made $1M Flipping Apps
Watch the full episode“I usually validated product by using a single landing page builder named yep.so My only goal was you know to distribute the landing page on my ex channel collect emails from interested people and use the building public strategy I usually consider like a 15% of conversion rate on my landing page as a good bath”
Validate Every Idea With A yep.so Landing Page Gated By A 15 Percent Conversion
Before writing code, Dom spins up a single yep.so landing page, pushes it through his X audience using build-in-public posts, and gates the decision to build on a hard 15% email conversion rate. The numeric threshold turns 'is this a good idea' into a falsifiable test he can run in days, and the captured emails become the seed audience for the first feedback loop.
“One key strategy here I've always applied to the organic growth has been the building public strategy as mentioned before”
Run One Launch Channel: Build-In-Public Posts On X Through Every Milestone
Across all seven exits Dom relied on one channel: building in public on X. Every milestone (landing page, MVP, first $300, feature ships) became a post that both drove the next batch of signups and pre-seeded buyers for the eventual sale. One channel, executed relentlessly, beat a scattered multi-channel launch.
“everything started from I would say X like all the projects were based on trends and you know sentiment analysis I would say I code on X the main difference between the projects is based on the trend you were running and the moment so basically the timing”
Pick Ideas From Live X Trends So Timing Does The Marketing For You
Dom explicitly attributes the gap between his winners and duds to timing, not execution quality. Building around a trend already moving on X means launch content lands on a topic the algorithm and audience are already amplifying — distribution becomes free instead of expensive.
“you need to build one key feature You need to send the product link to the first batch of users who left the emails on the landing page you built You can ask the feedback and based on that you can improve the product and relaunch it So it's going to be you know a sort of loop of build feedback edit and rebuild feedback endit”
Ship One Key Feature To Your Validation Email List Then Loop Feedback And Edit
Dom's MVP scope is deliberately one feature, not a roadmap. He ships that single feature to the exact emails he collected during validation, harvests feedback, edits, and relaunches in a tight loop. Reusing the validation list as the first beta cohort means day-one users are already qualified leads, not strangers.
“You need to package you know the business as an asset someone else can run The most important thing buyers want to want to know are error gross margins average revenue per user lifetime value customer acquisition cost turn rate So these are all key values and you should always work on getting the best as possible here”
Package The App As A Turn-Key Asset Optimised For Six Buyer-Underwritten Metrics
When prepping for sale Dom optimizes six specific metrics buyers underwrite against: MRR, gross margin, ARPU, LTV, CAC, and churn. He also packages the business so a stranger can run it day-one — which is what unlocked multiples like Subgen's ~3x ARR exit after only three months of operation.
“we grow it from 20K R to half million RR in 3 months selling it for nearly a three times multiple of RR”
Compress Growth Into A Three-Month Window To Sell At Roughly A 3x ARR Multiple
Dom grew Subgen from $20K to $500K ARR in 3 months and sold at a ~3x ARR multiple. The pricing thesis: rapid recent growth, not absolute revenue, is what drives the multiple buyers will pay. Compress demonstrable growth into a tight pre-listing window and the same MRR sells for materially more.
“Back in 2024 I was almost ready to quit my job I was ready to jump into another company I already signed everything... they said 'Hey Dom I'm sorry but we had a financial problem and we are not able to hire you.' In this case the event of course was a negative event But I changed my perspective and said myself okay maybe this is the right time the right opportunity to jump into something different that was subject”
Reframe A Rescinded Job Offer As Permission To Go All-In On Your Side Project
Dom's new employer pulled his signed offer at the last minute, leaving him jobless on paper. Instead of scrambling for another role, he reframed the rejection as the forced push he needed and went full-time on Subgen — which became his 7-figure exit. When the safety net snaps, treat it as permission, not punishment.