“One key strategy here I've always applied to the organic growth has been the building public strategy as mentioned before”

Run One Launch Channel: Build-In-Public Posts On X Through Every Milestone

Across all seven exits Dom relied on one channel: building in public on X. Every milestone (landing page, MVP, first $300, feature ships) became a post that both drove the next batch of signups and pre-seeded buyers for the eventual sale. One channel, executed relentlessly, beat a scattered multi-channel launch.