“I looked for the keywords that I wanted to rank on like for example Skype alternative then I found the blog posts that were ranking there and tried to find the authors of those blog posts”

Reach Out to Blog Post Authors to Replace Dead Competitor Mentions

When Skype shut down, articles ranking for 'Skype alternative' suddenly had a dead link to replace. Dennis found the authors on X, LinkedIn, or email and asked to be added or swapped in. This got Yaphone listed on high-authority sites it could never have earned organically.