“I didn't have a better name — because the content of it was so generic. It's the early days of the App Store so you could just pick a proper noun and it would be available… if you want an audiobook and you search 'audiobooks' it's an exact name match.”

Name Your App the Exact Keyword Users Search For

David stumbled into one of the most durable ASO strategies by accident: naming an app after the exact search term users type. Years later, 'Audiobooks' still captures high-intent search traffic because the name itself is the query. The lesson extends to any niche where the category term isn't yet taken — own the noun before someone else does.