“Rather than trying to tell people with your messaging — messaging is so much more than that. It's how you're bringing things across by showing them things rather than telling them. Going back to that Welltory example, they would basically pull in your data in the onboarding and you'd immediately get some insights about yourself in the onboarding rather than tell you we can give you insights.”

Welltory hack: pull live user data into onboarding so the aha is delivered, not promised

Stop writing copy that claims your app delivers insights or transformation. Manufacture a real demonstration during onboarding — pull live data, run a quick analysis, surface a personal insight. Welltory imports health data on first launch and serves up personalized insights inside the flow itself. The aha becomes proof, not marketing.