“you want to invoke emotion... most purchases are made emotionally and are not logical... show the strongest incentives... make sure the app feels personalized... you want to make sure that you have some sort of charts graphs something to make the app feel more scientific”

Build Onboarding On Four Levers: Emotion, Strongest Benefits, Personalization, Charts

Connor's onboarding conversion playbook has four pillars: trigger emotion (purchases are emotional, not logical), spotlight life-improving benefits clearly, personalize so it feels built for that specific user, and add charts/graphs to project scientific legitimacy. These four together drive paywall conversion at the only screen 90% of users will ever see.