“If you reach out to a content creator and their email is at sunsetagency.com or something — any agency sounding, you're too late. Those agencies exist to eliminate the alpha that you are trying to create. If they have a Gmail in their bio and they have 5-10K followers, good engagement, that's a really nice sweet spot.”

Hire content creators, not influencers — Gmail in the bio beats agency.com

Zack's tactical screen for creators: look at the bio email. Agency emails mean the creator's pricing and earnings are already optimized against you. Gmail addresses on 5-10K-follower accounts with strong engagement are undermonetized, high-output, and willing to actually create — the real growth alpha.