Founder Playbook
Shipping
“We really wanted to scope it down and launch something quickly and basic and I would say we achieved that and it like sort of worked when we launched — there was plenty of audio recordings getting lost and things like that.”
Ship the MVP with bugs — basic and broken beats polished and late
The April 2024 launch shipped with known reliability bugs — audio recordings actually getting lost — but Brett prioritized launching basic over launching polished. Much of what's in the product today looks like that scrappy v1; the alternative was missing the AI note-taking window entirely.
B
Brett Bauman & Zack Hargett
Coconote$6.7M ARR, $1M ARR in 4 months — exited to Quizlet in 2 years with zero paid ads
Sub Club by RevenueCat
$6.7M ARR, No Paid Ads, and an Exit to Quizlet in 2 Years· 10:40