Founder Playbook

Shipping
We really wanted to scope it down and launch something quickly and basic and I would say we achieved that and it like sort of worked when we launched — there was plenty of audio recordings getting lost and things like that.

Ship the MVP with bugs — basic and broken beats polished and late

The April 2024 launch shipped with known reliability bugs — audio recordings actually getting lost — but Brett prioritized launching basic over launching polished. Much of what's in the product today looks like that scrappy v1; the alternative was missing the AI note-taking window entirely.


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Brett Bauman & Zack Hargett
Coconote$6.7M ARR, $1M ARR in 4 months — exited to Quizlet in 2 years with zero paid ads
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$6.7M ARR, No Paid Ads, and an Exit to Quizlet in 2 Years· 10:40
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