“We are just very frugal. I'm not gonna pay a margin of ads to an agency. We have a stable of really strong editors who do all the editing. I shoot with a teammate for two hours on a Sunday — that's the video for the week.”

In-House Creative as Competitive Moat — Frugality Beats Agency Margins

Speechify's four company values are product quality, speed, leading with love, and frugality — and frugality explains why they never outsource creative. Agencies add a margin layer without adding brand understanding. Keeping creative in-house means the people making ads are the same people who understand the product, the users, and the mission. This is the same reason they never outsourced engineering.