“The most important thing is volume. You put out 300 creatives — one out of 300 will blow up but you don't know which one. No one is a genius who can tell you. If they tell you that, that's just the algorithm — Instagram decides which one is gonna be really effective.”

Volume Wins Ad Creative — No One Can Predict Which 1 of 300 Will Blow Up

Cliff's core ad philosophy: produce as many creatives as possible, because predicting a winner is impossible. This is true for TikTok creators, YouTube influencers, and SEO writers as well — volume is the only reliable path to finding what works. Speechify produces 120 new creative pieces per week. At that cadence, the question shifts from 'will this work?' to 'how fast can we find the one that does?'