“I identified five Facebook groups for moms of kids with learning differences specifically dyslexia and then I did another five for ADHD I found the Reddit groups and I set a goal that I would post on all of them. I messaged six of my best friends and was like if I don't post in every single one of these groups by 10am Monday I have to run 10 miles.”

Reddit + Facebook Group Posting With Accountability — Early Niche Distribution Hack

Cliff's first distribution strategy was manual: identify the five most relevant Facebook groups and Reddit communities for his niche, then use social accountability with friends to ensure he actually posted. It worked well enough that Reddit flagged him as a bot and he had to create multiple accounts. The lesson is simple but often skipped — go where your specific users already congregate and post there systematically before spending on ads.