“I was like what are good ads — one of them is the Old Spice 'I'm on a horse' commercial. Who's got a horse? I posted to Instagram and turns out Logan Paul had a horse at his ranch. I went to the ranch, mounted his horse, and shot a Bold Spice commercial — and it crushed it on YouTube.”

Parody a Famous Ad Format — Old Spice on Logan Paul's Horse Crushed YouTube

Cliff's ad creative strategy includes duplicating proven formats from other industries: if a format works somewhere else, adapt it for Speechify. The Old Spice parody worked on YouTube because the cultural reference was already loaded with brand equity. Separately, Cliff identified a structural advantage: YouTube is owned by Google, which also runs the Chrome Store, so attribution from YouTube ads to Chrome extension downloads is unusually accurate — a channel arbitrage most apps miss.