“You want to make these offers highly targeted — you can tier them. Give a bigger discount if they were a subscriber for a longer period of time, consider a smaller discount if they were maybe only subscribing for a month or two. You don't want it to be a blanket discount because that's going to really cut into your bottom line.”

Tier cancellation discounts by tenure — never blanket-discount

Tier cancellation save offers by subscription tenure. Blanket discounts train price-insensitive users to trigger the cancel flow just to grab the coupon, eroding margin on people who'd have stayed at full price. Long-tenure subscribers earn the bigger save offer; short-tenure churners get a small or no offer.