“When people decide to go through and cancel their subscription, you automatically trigger some kind of several-question survey with main categories for the reasons they're done. That can be really helpful in sizing and directing your churn-prevention efforts in the future and win-back efforts that follow.”

Cancellation surveys size your churn-prevention efforts

Auto-trigger a short multiple-choice survey at the moment of cancellation. The data sizes each churn reason and tells you where retention and win-back work should be concentrated — without it, you're guessing at every save offer and re-engagement campaign.