“Giving people control, putting them at the center, making them feel like they have control is one of the better ways to build trust. The subscriptions I know will be a pain to cancel — those I really avoid.”

Cancel flow should respect them — pause, monthly, MCAT 3-month bundle

Instead of a friction-heavy retention wall, Quizlet's cancel flow offers pause, shorter monthly durations, and use-case-matched bundles (e.g. 3-month MCAT prep). Respecting the user's actual reality reduces the 'never subscribe again' reaction and keeps the door open for future re-engagement.