“at a minimum you should be uncovering two things one of which is why they're currently interested in what you have to offer... and then a who question is so the who for me is what email platform you use and how would you self-assess your experience with it”

Ask one outcome question and one identity question

Keep the post-signup survey to two essentials: one outcome question (what are you trying to achieve?) and one identity/tool question (what's your stack, what's your experience level?). That pairing tells you who's showing up, what content they need, and which product gaps to fill next — without survey fatigue.