“All Trails does a really nice job where if you're a free user and you interact with the 3D part of their map now the paywall actually has this great highlight video of 3D — it's giving you the value prop of 3D — so it goes back to that end-to-end user experience, having that continuity through the entire upgrade.”

Mirror the Feature the User Just Touched on the Paywall — AllTrails' 3D Map Example

The paywall should reflect exactly what the user was doing when they hit the upgrade gate. If they tapped on a 3D map, show a 3D map video on the paywall. This contextual continuity — from feature interaction to upgrade prompt to paywall content — creates a coherent narrative that converts far better than a generic feature list.