“You should use Superwall. Superwall enables you to split test different offerings — different price points whether it's weekly, yearly, monthly — at different points in the app… can take you from making X per user that downloads to 1.5 or 2X.”

Superwall split-tests can take revenue per download from 1× to 2×

Treat the paywall as a testing surface, not a fixed config. Rotating weekly, monthly, and yearly offers at different placements inside the app routinely lifts revenue per install by 50–100% without changing the product.