“I try to go with lower price points for a couple of reasons. One, I want as many people as possible to be able to use my applications. People are more likely to tell their friends about it… it's also more sustainable for long-term growth.”

Lower price points beat premium positioning when you want word-of-mouth

Cheaper subscriptions outperform premium positioning when virality matters. Lower prices widen the funnel, drive positive social sentiment, and create more sustainable growth than squeezing high ARPU out of a small audience.