“Product is just not as important as distribution. Distribution and attention wins the game if you want to win in B2C, especially if your app is not niche… You must be ready and excited for the content game.”

For consumer apps, distribution wins — the product is almost incidental

For consumer products, the content strategy matters more than the product itself. Before building anything, plan the TikToks, the formats, and the channels you'll test. Validate through content before code — that's the unlock.