“Internal UGC… you usually see somewhere around 50 to 80% profit margins. People doing influencer marketing, you usually see somewhere in the range of 25 to 70%. People doing paid ads, you generally see 0 to 30%.”

Pick your channel by margin: UGC clears 50–80%, paid ads clear 0–30%

Channel choice is really a margin choice. In-house organic content clears 50–80%, influencer deals 25–70%, and paid ads often leave nothing after Apple's cut. Build the content muscle in-house before touching ad spend.