“I would find that one of them had a Discord link hidden in their Instagram bio. I would join that Discord and send a message every 10 minutes until the person responded. There were guys I was DMing their mom saying hey, get me a contact with your son.”

Hunt influencers across every surface — DM the Discord, DM the mom

Most builders DM ten influencers, get silence, and conclude marketing is hard. The ones who actually move product hunt creators across every surface — Discords, sibling accounts, even parents — and keep pinging until they answer. Outreach is a contact sport, not a campaign.