“Arguably the biggest one is creating a sense of urgency. I found that my most productive and successful periods have come when there's a lot of risk and a lot of urgency to get shit done quickly.”

Manufacture urgency on purpose — your best work shows up when there is a fire under you

Peak output comes from stakes, not from comfort. Each breakout app was built with a specific fire underneath — broke at the parents' house, freshly split from co-founders, something to prove. If conditions are too cushy, engineer the pressure yourself.