“I'll create a table with keyword as the main column, then volume, keyword difficulty, how much effort it's going to take to build this tool, and how relevant this free tool is to my main product. Then I prioritize tools that have high volume, low keyword difficulty, easy to build, and highly relevant to my product.”

Score every candidate tool on volume, KD, build effort, and product relevance before building

Before writing code, Bhanu logs each candidate keyword in Notion with four columns: volume, KD, build effort, and product relevance. He also drafts the CTA back to the paid product per tool. Only the top-scoring combinations get built, which is why the funnel actually converts.