“Right now we get around 50,000 clicks from Google every month and almost 90% of it is because of these free tools. We get around 300 leads, majority of these leads are from Google. This is the easiest, low cost, low effort way to drive traffic to your SaaS product.”

Build ~50 free micro-tools — 90% of Google traffic comes from those tool pages

Bhanu built nearly 50 small free tools (PDF-to-markdown, chatbot name generator, etc.) each targeting a single low-KD keyword. They now pull 50K monthly Google clicks and ~300 leads, with 90% of his Google traffic coming from these tool pages rather than a blog.