“we offer a free trial and then if they don't cancel it converts to the weekly monthly or yearly plan depending on what they selected”

Opt-Out Free Trials Remove the Buy Decision and Flip the Psychology

Rather than asking users to make an active purchase decision, Ben defaults them into the selected plan at trial end. The user must take action to NOT pay, which is far harder than ignoring a follow-up email. Combined with high-intent search traffic arriving already problem-aware, the opt-out trial structure is a core driver of his 3,128 paying users.