“I have a 14-day free trial which allows people to try things out set things up and decide if it's a good fit. And then from there they either pay $15 monthtomonth or they pay basically $10 a month if they pay for an annual plan.”

Use A 14-Day Free Trial As The Setup Phase So Users Self-Qualify Before Paying

Tech Lockdown gates a multi-step setup (content policy, VPN device connect) behind a 14-day free trial so users can fully configure the product before the paywall hits. The trial doubles as onboarding, ensuring people only pay once they have proven the fit to themselves and lived inside the configured setup.