“I would find people online journalists that wrote about mental health and then I would read it reach out to them either on LinkedIn or try to get their email and send pitches that way it was a ton of work because not many people would ever respond to me but what ended up happening is every now and then we'd get featured in a pretty major way for small apps so we were in Cosmopolitan we've been in Women's Health we were even in Time magazine.”

Cold-Pitch Journalists Who Already Cover Your Niche And You Land Time, Cosmo, Women's Health

Anya hunted down journalists already writing about mental health, found their LinkedIn or email, and cold-pitched her story. Most ignored her, but the hit rate produced features in Cosmopolitan, Women's Health, and Time — outsized payoff for a small app driven entirely by organic cold outreach.