“What I did was I just put in all my savings you know as a non-technical founder it just took a few months once I actually had the developer... when I first started Rooted I was working 4 days a week and I had told my employers at the time that I was starting Rooted I'm doing this like Rooted 3 days a week and this other job 4 days a week so I basically had no weekends or social life for quite a few years.”

Sink Personal Savings And Stay On A 4-Day Job To Fund The First Build

Anya couldn't afford an agency, so she poured her personal savings into hiring a student developer and built Rooted on the side of a four-day-a-week job. She gave up weekends for years until revenue could comfortably replace her salary.