“The first prototype of Rooted was essentially the panic attack button that would walk you through a panic attack and that actually hasn't changed a ton over the years because it's really the core of Rooted it's the aha moment that really resonates with users.”

Keep The Core MVP Feature Untouched Through Four Million Downloads

Anya's first build was a single button that guided a user through a panic attack in real time. Years and millions of downloads later, that exact feature is still the heart of the app while the surrounding design evolved around it.