Founder Playbook

Shipping
I basically started taking what I thought would be helpful and I started drawing it out in a notebook and I was thinking about the way I wanted the information to be presented... I taught myself how to basically create them as wireframes in Photoshop and Illustrator and then I went to an agency and I could not afford to work with the agency... then at one point a student developer said that he would love to work with me and so that's how I was able to finally launch that first MVP.

Notebook Sketches → Photoshop Wireframes → A Student Developer = MVP

With no technical background, Anya sketched flows in a notebook, taught herself Photoshop and Illustrator to turn them into wireframes, and after being priced out by an agency, partnered with a student developer to ship Rooted. Doing the design and content prep upfront meant the build itself only took a few months.


A
Anya
Rooted4M+ downloads, $1M+ revenue, panic-attack & anxiety relief app
Starter Story
This App Made Over $1M· 3:27
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