“My idea at the time was to download and try existing apps and I noticed a common theme in the user reviews that there was this gap when it came to identifying what a panic attack is and also solutions for how to basically get through a panic attack in the moment.”

Mine Competitor App-Store Reviews For The Same Unmet Need Repeated Over And Over

Anya validated Rooted by downloading every existing panic-attack app and mining the user reviews for unmet needs. The recurring complaint — no clear explanation of what a panic attack is or how to stop one in the moment — became the wedge for her MVP.